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Starting Price Calculator

Set a price you can defend. Start from the income you need, the hours you want to work, and what three competitors charge.

1 Income and hours

$
Use your Income Gap result, or your own goal.
Hours you want to work each week
60%
The rest goes to sales, email, and admin. New businesses often land near 50 to 60 percent.
30%
Covers self-employment tax, software, insurance, and fees.

2 How you charge

hrs
hrs

3 What competitors charge

Enter three prices in the same unit you picked above. Leave blank to skip.

$
$
$
20%
Trade the discount for a testimonial and referrals.

How this works

Floor price: your monthly income target plus the cost add-on, divided by your paid hours each month (weekly hours times 52, divided by 12, times your paid-work share). Charging below the floor means working more hours than you planned or earning less than you need.

Starting price: the middle competitor price, raised to your floor when the market sits below it, rounded to a clean number. Founding price: your starting price minus the founding discount, never below the floor.

Educational tool only. Not tax, legal, or financial advice. Confirm tax rates with a U.S. tax preparer. Nothing you enter leaves your browser unless you copy your results link.